Thursday, June 17, 2004

The Nigritude Ultramarine Challenge (experts & authorities)

Well, I have decided to throw my hat into the Nigritude Ultramarine ring. For those of you who haven't heard of this before, the nigritude ultramarine challenge is a contest to see which websites can become most relevent to Google for the term nigritude ultramarine.

This contest was started last May by a company named Dark Blue and The rules for the contest can be found on this page.

I am a late entrant. In fact, I've missed the date of the first leg, which was June 7th. The next date is July 7th, when they decide who is the best in Search Engine Optimization.

I really don't care about that.

My entry is to test a theory I have regarding "Expert" and "Authority" pages on the internet. These terms were first coined by the Hilltop Paper.

According to the Hilltop Paper, the most relevant returns for "broad search terms" are those sites deemed to be authorities by experts.

What is an expert in web terms? It is a page that consists of links to relevant sites. A list of "favorites" if you will. According to the Hilltop paper, the assumption is that these pages of links point to useful and relevant sites. The qualifying issue for expert pages is that it needs to point to many and different websites throughout the WWW.

An authority page is any page that has two or more "experts" pointing to it. Of course, the more experts that refer to it, the more "authoritative" it is.

So, what does this have to do with the SEO contest? Well, I suspect that everybody has been so busy optimizing thier own websites and getting thousands of links from many different people, that no one has yet developed an expert site.

Without any expert sites, none of these websites can be deemed as an authority site.

So, absent any authority sites, an expert site is the next best relevant return for Google.

My site is Nigritude Ultramarine Directory & News.

Edit: I have also added a Nigritude Ultramarine Control A, and Nigritude Ultramarine Control B


At June 17, 2004 at 9:40 AM, Blogger Peter said...

i think the contest is over. and do a search for anil dash and nigritude ultramarine and read what he did to get to the top. (he didn't win either. he was a day too late.) i doubt you will be able to get anywhere near the # of extremely authoritative sites that he was able to get to link to him.

good luck, though.

At June 17, 2004 at 10:06 AM, Blogger Mike Lauher said...

Yeah, I saw his site. It is ironic that he complains about spamming while spamming himself. According to the Experts & Authorities theory, his site is now listed as an "authority" on Nigritude Ultramarine because so many "experts" linked to him. Although, his site is more of a hub-like site rather than an authority-like site, because all his links are reciprocal. I'm not looking for a lot of links to my site, just enough to get it in the index.

At June 21, 2004 at 1:27 AM, Blogger Nigritude Ultramarine SEO Contest Blog said...

As for the expert site approach had exchanged links with almost anyone who had any weight on nigritude ultramarine. So they must be both a "directory" and an "authority" as far as google algorithms are concerned.

Another theory is that Google throws away or devalues links that create tight loops. So reciprocial links are probably not as good as they used to be.

At June 21, 2004 at 1:29 AM, Blogger Nigritude Ultramarine SEO Contest Blog said...

And you've got my link. Hope it will help with your testing.

At June 23, 2004 at 11:10 PM, Blogger Wayne Hurlbert said...

The final results will be tabulated for the nigritude ultramarine SEO contest on July 7. The overall winner will be announced on that date.

At October 22, 2005 at 7:23 PM, Blogger hassan said...

Hi :)

You have a great blog! I'll make sure to visit regularly.

If you want your blog to get higher in search engines, why not try Link Metro, you can over 100 new links to your blog every single day, for FREE!

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