Nigritude Ultramarine Experiment Update 3

If you're not familiar with my experiment, go to this post for a refresher.

I checked the SERPs positions of the three blogs in my experiment this morning. Here is how they rank:

Nigritude Ultramarine News & Views: 351
Nigritude Ultramarine Control A: 588
Nigritude Ultramarine Control B: 587

Fascinating!


Do outbound links improve a website's (webpage) ranking with Google?

The initial findings of this experiment seems to indicate that it does.

Initial conclusions:

For a webpage that is designed to meet the definition of an "expert" page as defined by the Hilltop paper. I find that:

A. "Expert" pages (pages with outbound links) may get a scoring boost in Google.

B. The search term must be in the anchor text of the outbound links in order to obtain the scoring boost. ("Expert" pages that point to the same sites without the search term in the anchor text do not receive any additional scoring boost.)

C. "PageRank leakage" did not seem to make much difference between Control A & Control B. Both blogs were extremely consistent in their scoring.


Possible flaws with the experiment:

1. Unequal inbound links.

2. Unknown "other variable".


Note to readers: I didn't really conduct this experiment to prove a point, rather to test a theory. I believe in the axiom that more eyes are better. Please feel free to comment on any flaws or other possibilities that you may see.

Thanks.